Last night was the anniversary of the town we live in and they chose to commemorate this with a fireworks show. It was quite good, given that our city is not that big and doesn't command a large budget. At the end, post-finale, they did one last, lone firework – it was a happy face.
We all clapped with delight. Mr. Smiley made us smile. It was a classy way to end – by doing something unforeseen.
When you go beyond the expectation, or outside of the normal bell-curve, people notice.
And if you do it right, they remember.